Flat 50% off!
Don't miss out on some very special items at extraordinary sale prices. For a limited time!
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Why SoofKala?
If you would like to experience the best of online shopping for men, women and kids in Australia, you are at the right place. SoofKala is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and more.
Smart Clothing
Our online store brings you the latest in designer products straight out of fashion houses. You can shop online at SoofKala from the comfort of your home and get your favourites delivered right to your doorstep.
Cultures & Communities
The rich and diverse creative traditions of Kachchh live at the intersection of cultures and communities. Craft is inextricable from the numerous communities, connected by trade, agriculture & pastoralism in Kachchh.
Secure checkout
With SSL security with advanced encryption you are guaranteed that your purchases are safe. And the end-of-season sale is the ultimate experience when fashion gets unbelievably affordable.
The Main Styles of Embroidery in Kachchh
The Sindh-Kachchh regional styles of suf, khaarek, and paako, and the ethnic styles of Rabari, Garasia Jat, and Mutava.Ethnic styles express lifestyle. They are practiced by pastoralists whose heritage is rooted in community rather than land, and considered cultural property.
Kachchh is world renowned for its mirrored embroideries. Most of these were traditionally stitched by village women, for themselves and their families, to create festivity, honor deities, or generate wealth. While embroideries contributed to the substantial economic exchange required for marriage and fulfilled other social obligations which required gifts, unlike most crafts, they were never commercial products.
Offer of the week!
Outdoor essentials from legendary designer Tom Woo available at 50% off for one week only. Don't miss out on this incredible deal.
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